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This is highly anecdotal, but it is said that Elder Millennials :) like myself are known to prefer using browsers over downloading another app. I tried to locate some solid secondary data on this but haven't yet found anything great that is also recent. ...
My colleagues at Silver Brands in Chicago have used the Jobs to Be Done framework often in market research informed strategy and organizational remodeling work we have done together with clients. It's a very useful tool in fine focusing change initiatives ...
Amy, at Engagement Mobile Strategies, we offer a rational case for the app, while also saying that the bigger conversation should really be about strategy. I agree with the point about AI. AI is going to play an increasingly important role in ...
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