This Meminar™ will look at defining and calculating Lifetime Value while providing perspectives on how to use it to gain buy-in and support for membership recruitment and retention efforts.
12-06-2019 | 11:00 - 12:00 ET
11-25-2019 | 11:00 - 12:00 ET
A look at a membership recruitment and retention channel that can be effective yet intimidating
11-13-2019 | 11:00 - 12:00 ET
06-28-2019 | 11:00 - 12:00 ET
06-24-2019 | 11:00 - 12:00 ET
The GCA program rewards excellence, innovation and achievement in association communications and member engagement across the following sixteen categories: Convention/Meetings Marketing Campaign Media/Public Relations/Advocacy Campaign Member Retention Campaign Membership Recruitment Campaign New Product/Service Launch Campaign E-Magazine E-Newsletter Print Magazine Rebranding Campaign Video Website The Gold Circle Award (GCA) program recognizes excellence in marketing, membership and communication programs produced by associations
02-06-2017 | Quick Task (less than an hour)
Learn best practices from associations on the front line of student membership outreach, recruitment, and retention
09-15-2020 | 14:00 - 16:00 ET
Broad membership expertise or deep expertise in a specific membership area (e.g., recruitment, retention) that would serve as a foundation for surfacing useful content and engagement for members of the broader Membership Community
08-02-2021 | Small Project (up to 40 hours total)
The GCA program rewards excellence, innovation and achievement in association communications and member engagement across the following categories: Rebranding Convention/ Meetings Marketing E-Magazine E-Newsletter Media/Public Relations/ Advocacy Members Retention Membership Recruitment New Product/Service Launch Print Magazine Video Website The competition would not be possible without the seasoned marketing, membership, communication and component relations professionals who serve as judges
02-01-2016 | Full Day
The GCA program rewards excellence, innovation and achievement in association communications and member engagement across the following fifteen (15) categories: Advocacy Campaign Convention/Meetings Marketing Campaign E-Magazine E-Newsletter Media/Public Relations Campaign Member Retention Campaign Membership Dues/Restructuring Campaign Membership Recruitment Campaign Member/Volunteer Engagement Campaign New Product/Service Launch Campaign Print Magazine Rebranding Campaign Sponsorship/Exhibits/Advertising Campaign Video Website/App The Gold Circle Award (GCA) program recognizes excellence in marketing, membership and communication programs produced by associations
03-08-2021 | Short Task (a few hours)