An in-depth look at member retention and what can be done to influence members to remain active. Member retention must be approached holistically by the entire organization. There are many factors that influence members to become loyal to an organization and its mission. The decision to maintain and continue a membership can be made at anytime during the membership cycle. This Meminar™ provides perspectives and strategies that can impact retention at many stages of the membership life cycle. You’ll learn about the 5 types of retention strategies, how to shift your organization’s culture to have a mindset for retention, and the many retention activities that can be implemented to keep more members within your organization.
10-04-2019 | 11:00 - 12:00 ET
A look at how to find prospective and at-risk members at your organization’s events and convert those opportunities into new and renewing members. Most organizations host industry meetings and conferences that include members and nonmembers. These events are prime opportunities for membership professionals to identify, connect with, and influence those “on the fence” members about their affiliation and the prospective members that have decided to attend. This Meminar™ will provide methods, approaches, and strategies that will make the most of these small windows of opportunity and provide a plan outline to generate tangible results and outcomes from these in-person encounters.
09-30-2019 | 11:00 - 12:00 ET
We held one of these discussions on May 15th and realized there was strong interest in exploring the topic again. David Robinson, Director of Membership and Meetings at the Linguistic Society of America will facilitate the discussion. During this interactive and conversational session, you will be able to connect with your peers to discuss membership retention metrics and strategies
05-29-2015 | 12:30 - 13:30 ET
David Robinson, Director of Membership and Meetings at the Linguistic Society of America will facilitate the discussion. During this interactive and conversational session, you will be able to connect with your peers to discuss membership retention metrics and strategies
05-15-2015 | 12:30 - 13:00 ET
Organizations can’t always justify the membership business model on dues alone. They must also look at the overall impact of having a membership program and the value of members to non-dues programs, products, and services. This Meminar™ will look at defining and calculating Lifetime Value while providing perspectives on how to use it to gain buy-in and support for membership recruitment and retention efforts.
12-06-2019 | 11:00 - 12:00 ET
11-25-2019 | 11:00 - 12:00 ET
09-11-2019 | 11:00 - 12:00 ET
03-25-2019 | 11:00 - 12:00 ET
A look at a membership recruitment and retention channel that can be effective yet intimidating. Whether you are onboarding new members, gathering member data and feedback, or pursuing a renewal, making outbound phone calls to members can be daunting, risky, and downright scary. The effectiveness of your attempts to engage members and get results are influenced by many factors, such as: the data used in making the calls, when the calls are made, who is making the call, gatekeepers to the decision makers, and others. This Meminar™ will delve into the challenges of the telephonic channel and provide some tactics and tips on making your member calls more effective to improve the outcomes for your membership program.
11-13-2019 | 11:00 - 12:00 ET
06-24-2019 | 11:00 - 12:00 ET
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