Video is an exciting new medium, yet many organizations are still struggling to incorporate it into their marketing mix. In this month’s Idea Swap, we’ll discuss some very practical steps that every organization can take, to bring effective video programming online, in support of existing and new marketing efforts. Paul Gannon, of Thoughtcast Media, will be leading a discussion on how to align different types of video with different phases of your marketing funnel, to help attract prospects and move them through increasing levels of engagement to becoming customers. We’ll look at examples of different types of videos, and discuss ways to apply strict marketing best practices to the development and deployment of video assets, to ensure that they drive the greatest return on investment.
About Paul Gannon
A career marketing executive, Paul adopted video marketing when the discipline was still in its infancy. He founded PersonifyTV in 2006, where he was the driving force behind innumerable corporate video productions, including four long-running weekly news programs, and a wealth of live programming. Paul founded Thoughtcast Media in 2014, in order to share his passion and expertise in video marketing with a new generation of video marketing adopters.