Title: Measuring and Evaluating Your State Legislative Advocacy Program after Sine Die
State government affairs professionals and national associations increasingly want to measure how successful their work is at the end of state legislative sessions. They want to formally set out objectives for their advocacy work and then measure their results against those objectives. How do associations evaluate and measure the success of their state legislative priorities and agendas? What benchmarks are used to delineate whether a state priority issue has been successfully addressed or not by the state legislature? Are there varying degrees of success that associations employ to assess the final results of the state legislative program with respect to its membership?
Our panel of experts will explore these important organizational and information management issues. They will identify the types of metrics that can be used by state and national association government relations staff to improve the performance and results of their state advocacy/ government relations programs. They will delve into the purpose of the various metrics as well as the relevant audience(s) that each metric serves (association members, boards, CEO, etc). Last, they will examine how particular advocacy strategies and the metrics used to evaluate them can improve and advance a state legislative program.
Please join us on Wednesday afternoon, June 22 from 2:00 to 3:00 p.m. (EDT) for this important discussion on ways that associations can assess the final results of their state legislative program priorities upon session adjournment.
Brian Pallasch, Managing Director, Government Relations, American Society of Civil Engineers
Randy Dwyer, Director, Grassroots Program Development, American Farm Bureau
Justin Thames, Director of Governmental Affairs, Florida Institute of Certified Public Accountants
Scott Morris, Director of State and Local Affairs, Building Owners & Manager Association International
1 CAE Credit Hour
This session will be recorded.