Association Chat: Adrian Segar and "The Meeting Industry's Dirty Little Secret"

When:  Oct 3, 2017 from 2:00 PM to 3:00 PM (ET)
Associated with  Marketing Section
On this Association Chat, KiKi interviews Adrian Segar about what he has called the "Meeting Industry's Dirty Little Secret." In Adrian's words, "We spend vast sums of money and consign umpteen person-hours to a meeting — and we have no idea whether it made any significant long-term difference to the people who attended it!"

Adrian is an acknowledged innovator and speaker on participant-led event design, and facilitates two popular opening and closing plenaries. His latest book, The Power of Participation: Creating Conferences That Deliver Learning, Connection, Engagement, and Action—described by Paul Salinger, VP of Marketing, Oracle, as a book that “should be OPEN on every meeting planner’s and event marketer’s desk, and used every day”—is a compendium of participation techniques that meeting planners and presenters can use to significantly improve any meeting session.


Original blog post link: http://www.conferencesthatwork.com/index.php/event-design/2017/07/the-meeting-industrys-biggest-dirty-secret/

About Association Chat
Association Chat (est. 2009) is an online community and weekly chat that takes place on Tuesdays at 2pm ET on https://www.crowdcast.io/kikilitalien. You can connect with the association community throughout the week on Twitter using the hashtag #assnchat or through the Facebook Group.

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KiKi L'Italien

kiki@amplifiedgrowth.net