Live Chat: Learning from Successful Advocacy Campaigns

Successful advocacy campaigns have impact but only if you have clear goals and objectives, a strategy and tactic in place, and metrics to evaluate success. During this live chat, award-winning panelists from the American Massage Therapy Association for their advocacy campaign on Addressing the Opioid Epidemic with Massage Therapy, will be available to answer any questions you have about planning and launching a successful advocacy campaign. Bring your questions about goals, strategy, developing metrics, or anything else related to the development of an advocacy campaign.

The following panelists will be available to answer questions:

• Jocelyn Pysarchuk, Senior Director of Knowledge Transfer
• Kristin Taylor, Strategist, Communications & Content