Member expectations are changing rapidly. Static benefits, generic newsletters, and one-size-fits-all programming are no longer enough to sustain engagement in an AI-driven world. And that is just what is happening today. As the world shifts and our behaviors change, how will we continue to create member value in the future?
In this session, Farhad Khan, CEO of Member Lounge, an AI-driven engagement platform, Mallory Mejias, AAiP, Co-Host and Producer of the Sidecar Sync Podcast, and Eden Dahlstrom, Vice President of Professional Development and Membership at EDUCAUSE, will explore how associations can transform their existing programs, content, and member interactions into intelligent, personalized experiences using AI. Farhad has been actively building AI solutions for associations, Mallory helps associations better understand and adopt AI in practical ways, and Eden brings deep experience in technology leadership, digital transformation, and member engagement strategy from the higher education sector.
Reimagine member value in an AI-driven world where engagement is shifting from scheduled campaigns to real-time, signal-driven value delivery. Attendees will learn how associations can evolve their value proposition beyond static benefits. The session will explore how to create intelligent, personalized experiences that adapt to member needs in real time. Speakers will also discuss how existing programs, content, and systems can become the foundation for future-ready engagement.