Do you have members or potential members in countries where English is not the primary language? This World Café hosted by the International Associations Advisory Council on 13 June 2024 10:00am-11:30am EDT will examine all aspects of translation and language strategies for associations. The session will feature a case study of one association’s journey to develop a new translation strategy and will include group discussions for participants to share and learn from the international community’s experiences.
Key Takeaways:
- The Value of Translation: Discover the benefits of translation beyond just member growth, including reach, perception, inclusion, and accessibility.
- Strategic Planning: Learn how to conduct market research to assess translation needs and develop a cohesive language strategy to maximize ROI.
- Translation Resources: Explore various translation options, such as in-house staff, third-party vendors, and AI technology.
This session is ideal for association leaders who:
- Are considering expanding into international markets.
- Already have members outside of English-speaking countries.
- Are currently translating content in an ad hoc manner.
- Want to maximize the impact of their translation efforts.
Join us and learn how to develop a strategic language plan that will help your association connect with a global audience.
Moderator:
- Allison Ferch, Executive Director, Globalization and Localization Association
Speakers:
- Magdalena Nowicka Mook, CEO, International Coaching Federation
- Jakub Konysz, MBA, IOM, CAE, Founder and CEO, Global Navigators