DC-PPN Idea Exchange in Old Town Alexandria

Wednesday, May 10, 2017, 8:30 AM - 10:30 AM (UTC-5:00) Eastern Time (US & Canada)

Here is what one association executive who handles sponsorships said about DC-PPN’s Idea Exchanges: It is wonderful to be in a roomful of people who ‘get’ what we do! And the information exchange is superb.”

Agenda:

  • Do our corporate partner/sponsor programs create a “pay to play” situation? If so, is this OK?
  • Are our associations losing their monopoly as gatekeepers of specialized expertise for members? If so, what are the threats and opportunities our corporate partner/sponsor programs?
  • If your association’s “culture” isn’t supportive of your corporate partner/sponsor program, can you have a successful program?
  • What are the best ways to disseminate your corporate partners’ content to your members … in ways that are beneficial to your members and your corporate partners?
  • What is your biggest challenge or dilemma with your corporate partner program? Share it with the group for a solutions-focused brainstorming discussion.

Location

Society for Marketing Professional Services
123 N. Pitt Street
Suite 400
Alexandria, VA 22314
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Contact

Bruce Rosenthal
(301) 922-6179
BruceRosenthal46@gmail.com