Crafting Exceptional Digital Experiences: Lessons Learned from Brewing Craft Beer (DC Idea Swap)

When:  Nov 28, 2018 from 12:00 PM to 01:00 PM (ET)
What do great beers and great websites have in common? Both require a careful balance of art and science that drive consumers to come back for more. In this fast-paced session, speaker Alexandra (Alex) Biddle Mouw, CAE, Principal, Digital Strategist, Results Direct, will share lessons learned in brewing craft beer and what she discovered about crafting exceptional digital experiences. With websites and great beer, the simple, well-tested, balanced recipe is the one that brings success. You’ll walk away with lots of laughs and 10 essentials to crafting great experiences.

About the Speaker
Alex is one of the few association professionals who grew up understanding associations. Her parents founded the Computer & Communication Industry Association in 1975. Alex’s passion is to help associations leverage web and mobile technologies to achieve their missions. As part of the first class of consultants permitted to take the CAE in 2015, Alex also worked as a data and Internet services manager for Simplexity, and business development manager at Sterling Commerce. She graduated from UVA with an economics degree.


DC Idea Swap is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit towards your CAE application or renewal professional development requirements.

Note: Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

Feel feel to bring your lunch and beverage to the event.

​Note that there is limited space for this event. Registration will close when room capacity is reached.

If you RSVP a Yes and then cannot attend, please contact us so that we can make another seat available.


Independent Community Bankers of America
1615 L Street, NW
Lobby Conference Room
Washington, DC 20036
All Collaborate Events are member-led events.  
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Tom Quash
(202) 261-2415