Trust is a Must – 3 Ways to Build Trust in Your Healthcare Organization

When:  May 8, 2019 from 12:00 PM to 1:00 PM (ET)

According to ASAE’s ForesightWorks research, trust in institutions, including government, science,

and medicine, is declining. Additional industry research from Association Laboratory’s 2019 Looking Forward also identified that:

 

  • 60 percent of healthcare association chief staff officer are concerned or somewhat concerned about their association’s perception as a source of credible information.
  • 52 percent of healthcare chief staff officer respondents are concerned or somewhat concerned about public perceptions of their members’ competence or quality.

 

As a result, healthcare associations are needing to invest more time and resources into building trust with their members and the general public. But, how? In this one-hour webinar, we’ll expand upon the ASAE article, and talk in more detail with two healthcare association professionals, Mike Tringale, vice president, communications and public affairs, for the Consumer Healthcare Products Association and Barbara Byrd Keenan, FASAE, CAE, CEO of the Endocrine Society, about their perspectives and experiences in building trust with their members and the public.

 

Introduction:

Ben Wokas, Member Engagement Manager, American Academy of Otolaryngic Allergy

 

Panelists:

Mike Tringale, Vice President, Communications and Public Affairs, Consumer Healthcare Products Association

Barbara Byrd Keenan, FASAE, CAE, CEO, Endocrine Society

Nicolette L Haton, MBA, CAE, Analyst, Association Laboratory Inc.

 

Moderator:

Ben Wokas, Member Engagement Manager, American Academy of Otolaryngic Allergy

Learning objectives:

  1. Analyze foundational industry research related to trust in healthcare.
  2. Identify three opportunities for building trust in healthcare organizations.
  3. Assemble your own tools to build trust from examples from healthcare executives who have faced declining trust issues.

Location

Dial-in Instructions:
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Contact

Megan Kuhman

mkuhman@asaecenter.org