Gaining a Competitive Edge with Content Strategy

When:  Sep 10, 2019 from 03:00 PM to 05:00 PM (ET)

What sets an association apart from the competition? In one word, CONTENT. Content goes way beyond newsletters, magazine articles, and blog posts. It spans all the work your association does — meetings, advocacy, white papers, website, courses, webinars, and more. An impactful content strategy can add member value, expand your influence, bust the internal silos, and help you achieve your business goals. But how do you develop — and implement — such a strategy? How do you get buy-in — from the top to the trenches? Join other association CEOs, COOs, and senior leaders for an open forum on content strategy.

The discussion will be led by three leading content strategists, who authored the recent ASAE report Association Content Strategies for a Changing World.

Carrie Hane helps organizations create more effective content more consistently. She puts together teams and creates processes that stick while untangling information to make it findable, usable, and ready for whatever’s next. She is the co-author of Designing Connected Content

Dina Lewis, CAE, is president of Distilled Logic. She also hosts and to connect association and nonprofit executives with each other, and with content strategy information, tools and services. She serves on the ASAE Communication Professionals Advisory Council. 

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy that helps associations ensure that their content resonates with their audiences and meets their goals through more effective practices. She created the 500-member Content Strategy Community ( and is also a member of the ASAE Communication Professionals Advisory Council.


1575 I Street NW
Washington, DC 20005
Online Instructions:
Login: Register at for admission to the in-person or virtual.
Event Image
All Collaborate Events are member-led events.  
Download to Your Calendar Outlook Google


Meena Dayak