Breaking Barriers to Entrepreneurship in Associations

When:  Jan 17, 2018 from 3:00 PM to 5:00 PM (ET)
Associated with  Executive Management Section


  • Meena Dayak, American Public Power Association
  • Jeannie Campbell, National Council for Behavioral Health 

A recent discussion thread on the ASAE Collaborate Executive Management Section explored the topic  “Wanted: Entrepreneurial Thinking.” We’d like to invite executives and thought leaders in trade associations and individual membership societies interested in exploring entrepreneurship/change management to come together and form the Associations Catalyzing Entrepreneurship (ACE) group. We can meet and swap ideas and experiences to help tackle the challenges we face. 

This is an in-person meeting but a conference line is provided so participants from outside the DC area can dial in.

At our first meeting on Jan 17, we’ll lay out the barriers to entrepreneurial thinking in associations. At future meetings, we can discuss how to break these barriers and create a culture that supports entrepreneurship.  

These association leaders will briefly share their experiences to catalyze the group discussion:

Moderator: Meena Dayak, VP, Media & Communications, American Public Power Association

  • Jennifer Abril, President & CEO, Society of Chemical Manufacturers and Affiliates
    Jennifer will explain how she is addressing an inherited situation of large-scale membership attrition and how she has secured board buy-in for a strategy that drives value by looking at member needs first, instead of pushing out predetermined offerings.
  • Jeannie Campbell, Chief Operating Officer, National Council for Behavioral Health 
    Jeannie will discuss how her association transitioned from a conservative to an entrepreneurial leader and how the resulting culture change led to growth in revenue, reputation, and impact.
  • Michael Butera, CEO, Association Activision and former Executive Director/CEO, National Association for Music Education
    Michael will share how he led an association to become more data-driven despite the fact that data is often rejected because it is against the traditions of an association.


National Council for Behavioral Health
1400 K Street NW
Suite 400
Washington, DC 20005
<strong>Dial-in Instructions: </strong>
515-604-9309, access code 581541
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Meena Dayak