Member Engagement or Old Baggage? [Association Chat]

When:  Jun 26, 2018 from 14:00 to 15:00 (ET)

There’s a member engagement channel that too many associations aren’t leveraging.

In fact, this channel is more often referred to as baggage. There are a number of associations who have turned the baggage into an asset. The baggage we’re referring to? Hint: it is your components – call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth. 

We’ll share a few stories, plus research culled from a survey of association CEOs and association benchmarking study.


  • Charlotte Muylaert, Billhighway
  • Peggy Hoffman, FASAE, CAE, Mariner Management
  • Dresden Farrand, MPA, MPP, CAE, Vice President of Chapter Development, Independent Electrical Contractors, Inc. (IEC)
About Association Chat
Association Chat (est. 2009) is an online community and weekly chat that takes place on Tuesdays at 2pm ET on You can connect with the association community throughout the week on Twitter using the hashtag #assnchat or through the Facebook Group.
Association Chat remains free (and only allows for one sponsor per episode) and takes me dozens of hours a month to research, write, facilitate, and schedule and thousands of dollars to sustain.
If you find any meaning and value in what I do, please consider becoming a patron with a recurring monthly donation of your choosing on Patreon at
Find out more about Association Chat at (*"Cheekily" hashtagged from the beginning! #assnchat – yes, we know what it looks like and no, we aren't changing it.*)
KiKi L'Italien serves as host for the chat with regular guests and quarterly live events along with creative collaborations with industry thought leaders.
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