There’s a member engagement channel that too many associations aren’t leveraging. In fact, this channel is more often referred to as baggage. There are a number of associations who have turned the baggage into an asset. The baggage we’re referring to? Hint: it is your components – call them chapters, affiliates, sections or any other name and the potential is member engagement, awareness, sales and growth.
We’ll share a few stories, plus research culled from a survey of association CEOs and association benchmarking study.
ASAE: The Center for Association Leadership
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