Media advocacy is the ongoing process of leveraging the power and reach of the media to disseminate and rebut policy-related information and to influence public, special target groups and ultimately policymaker’s view on an issue. However, despite its efficacy, local media advocacy continues to go underutilized by many corporations and associations as part of their lobbying strategy.
To learn more, please join ASAE’s Government Relations & Advocacy Professionals Advisory Council on Wednesday, June 23 at 12 PM ET for a discussion with leading experts on the who, what, where, when, why and how of media advocacy and get their insights on the importance and the how to effectively incorporate local media engagement into your association's overall lobbying strategy.
, Senior Director and Head of Advocacy, North America, APCO WorldwideSue Ramsett
, Vice President and General Manager, KWQC TV-6, Davenport, IowaKaren Bailey-Chapman
, Senior Vice President for External Affairs, American Beverage AssociationHannah Y. Kim
, Principal of Butterfly Strategies
, Principal at D. Morgan and Partners and President of the Multicultural Media & Correspondents Association
This session has been approved for 1 CAE credit hour.