CAE Webinar: Volunteer Recruitment - No Volunteers? Maybe It's Your Marketing

When:  Nov 1, 2022 from 03:00 PM to 04:00 PM (ET)

Register Via Zoom
(don't only click RSVP button to the right)

To effectively recruit and retain members, you have a marketing strategy in place to do so. Guess what?  It's essential to have the same process for volunteers!  As a follow up to the No Volunteers?  Maybe It's Your Marketing from ASAE's 2022 Annual Conference presentation, you will learn to develop a marketing strategy and apply practical approaches to effectively position your volunteer opportunities to attract, inspire, engage, and increase satisfaction of your volunteers. Join us on November 1 to continue to learn more about Volunteer Recruitment. 

Date: November 1
Time: 3:00 pm ET (60 minutes)
RSVP to the Zoom link.

 After registering, you will receive a confirmation email containing information about joining the meeting.

This session is co-planned by ASAE's Marketing Advisory Council and the Component Relations and Volunteer Management (CRVM) Professionals Advisory Council 


  • Learn how to segment volunteer opportunities into identified markets. 
  • Discuss strategies and content that reflect the personas of membership. 
  • Analyze value to volunteers and market those benefits to increase engagement.
  • Learn steps to leverage a marketing strategy to build a communication plan around volunteer management 

  • Elizabeth Moris, Council on Undergraduate Research
  • Maureen Geoghegan, American Society of Anesthesiologists,
  • Annie Storey, Illinois Section American Water Works Association

Elizabeth Moris is a marketing strategist, writer, and creator who uses words and branding to inspire and ignite the overall customer engagement. With 10 years in the marketing industry, Elizabeth’s role and knowledge have grown with her experience in both the corporate and association world. She has overseen marketing operations, implemented campaign planning, marketing plans, collateral writing and editing, social media marketing, and print and web design among other valuable marketing efforts. She attained a bachelor of arts in corporate communications and commercial design from Lycoming College in Williamsport, PA, and a master of arts in publication design from the University of Baltimore in Baltimore, MD. She is currently serving as the Vice Chair for the Marketing Professionals Advisory Council for ASAE, is a 2019 NextGen graduate, and is a 2020 Association Forum 40 under 40 recipient.



Maureen Geoghegan is chief membership and communications officer at the American Society of Anesthesiologists (ASA). In this role, she oversees ASA’s member- and public-facing departments, which include Marketing and Communications, Public Relations, and Member and Product Experience. Since joining ASA in 2018, Geoghegan has held progressively expanding senior leadership roles, including her most recent position as communications and membership executive. An audience focused marketing communications strategist and relationship builder with more than 20 years of health care association experience, she is committed to delivering a modern, centralized marketing approach to further the Society’s mission and drive membership engagement and satisfaction. Prior to joining ASA, Geoghegan was director of marketing for six years at the American Academy of Orthopaedic Surgeons, promoted from Marketing Manager. Before applying her skills to the association arena, Geoghegan worked in account management roles at small- and mid-sized advertising agencies, serving clients as varied as the U.S. Department of Defense and Holiday Inn. She was selected as an ASAE Diversity Executive Leadership Program (DELP) scholar 2022-2024. She is a member of the American Marketing Association, Association Forum, and American Society of Association Executives. She co-chairs the Communications special interest group of the Council of Medical Specialty Societies and participates in the ASAE Marketing Advisory Council. Geoghegan received her Bachelor of Arts in communication/advertising, with a minor in philosophy, from The University of Tulsa in Oklahoma. She lives and obsessively gardens with her wife, Annice, and their corgi, Hoagie, in a historic Chicago bungalow.



Annie Storey is the Executive Director of the Illinois Section American Water Works Association and has had a career full of volunteer management, program development, and membership engagement.  She is a Forty Under 40 awardee, past chair of ASAE's Component Relations and Volunteer Management Section Council and currently serves on the Small Staff Association Council.  

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Amy Biedenharn