How to Write Emails for People Who Don't Read

When:  Feb 22, 2018 from 12:00 to 13:00 (ET)
We can tell by the way association leaders, members and other stakeholders respond (or fail to respond) that they aren’t reading our emails. This session will explain why people don’t read emails and what we can do about it. You’ll learn strategies for writing a better subject line to give your email a fighting chance for the reader’s attention; and how to present the most important info at the beginning of the message. You'll walk away with tips for writing emails that are easy to read on a mobile device.

Our speaker is Leslie O’Flahavan, owner of E-WRITE, author, and online writing expert. Leslie will discuss how association staff can improve the scan-ability of the emails, so recipients know what they want and do what they ask. A writer and trainer, Leslie can help even the most stubborn, inexperienced, or word-phobic association staff members improve their writing skills, so they can do their jobs better and get great results.

For convenience, the location is near Farragut North and Farragut West Metro stations.​


DC Idea Swap is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential.  Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.  For more information about the CAE credential or Approved Provider program, please visit


  • As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit towards your CAE application or renewal professional development requirements.


Note: Applicants may use any program that meets eligibility requirements in the specific timeframe towards the exam application or renewal.  There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

Note that there is limited space for this event. Registration will close when room capacity is reached.


Independent Community Bankers of America
1615 L Street NW
Washington, DC 20036
All Collaborate Events are member-led events.  
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Tom Quash