Strategic Lessons from Associations Operating in Europe

For years, Europe has been an important destination for many US associations interested in expanding their global reach with membership and events. Europe has been a "safe" choice because of the perception of a familiar culture and proximity to the US. Some associations have been successful, while others found Europe very challenging. Hear from senior US and European association executives, all based in Europe, about successes and lessons learned from associations working in Europe, and what US association executives need to keep in mind for long-term success.

Featured Speakers:

1. Joyce Dogniez, Vice President of Community Engagement at the Internet Society, Member of the ASAE International Associations Advisory Council
2. Mike Morrissey, Chief Executive Officer, European Cancer Organisation, President, European Society of Association Executives
3. Robin Grossfeld, Senior Vice President of Global Initiatives, Association of Corporate Counsel

Key Takeaways:

1. Understand successful strategies for entering the European market.
2. Recognize differences between US and European association practices.
3. Outline best practices to promote US-based products and services to diverse international audiences.