DC Swap: When Less is More: Writing enticing headlines, subject lines & digital posts

When:  Jul 13, 2017 from 12:00 to 13:00 (ET)

THIS EVENT IS FULL. Thank you for your interest, please join the DC swap in a future month.

To connect with your association members and stakeholders, you must be able to write short, snappy copy. Whether that copy is a subject line, an article title, a government affairs alert, or a photo caption, associations need to take a less is more approach when writing to their audiences.


The July D.C. Swap will provide guidance on how to “write short.” Our speaker is Leslie O'Flahavan, owner of E-WRITE, author, and online writing expert. Leslie will discuss how association staff can improve the quality of their short copy in subject lines for email messages, article headlines and social media postings. An experienced writer and trainer, Leslie can help even the most stubborn, inexperienced, or word-phobic association staff members improve their writing skills, so they can do their jobs better and get great results for their associations.

Bring your lunch and a drink for this free event.




1445 New York Ave NW
Branch Lobby Level - use 15th Street entrance
Washington, DC 20005

Pricing Information

Registration Price
All Registrants Priced at registration
All Collaborate Events are member-led events.  
Download to Your Calendar Outlook Google


Claudia Trapp