About the Session
According to WebFX, online ads can increase brand awareness up to 80 percent. As digitization continues to reshape advertising and marketing, it’s time for associations to embrace content innovations and consumer retargeting marketing campaigns. Join AXC as @Julia Henderson, CPA, membership & marketing director, Virginia Society of CPAs, will share how her association experienced 1400 percent return on investment using a Google retargeting campaign. Tim Prestianni, senior digital marketing manager, Unleashed Technologies, will join Julia to explain the process of implementing retargeting to achieve your organization’s strategic communication goals.
About the Speakers
Since joining VSCPA almost 10 years ago, Julia’s strategic leadership, data driven decision-making and creative marketing has helped grow the VSCPA’s membership dues revenue 24 percent and membership 17 percent. Before joining VSCPA, Julia worked in marketing for the Community Foundation for a Greater Richmond. She holds a M.Litt from St. Andrews University in Scotland and a BA from Hollins University.
With more than 10 years of experience in SEO, SEM, and digital marketing strategy, Tim understands every association has its own set of goals, members and challenges. His approach to digital marketing is built around an integrated digital marketing strategy that facilitates both short and long-term growth. Before his current position, Tim was president of BumbleJunk; a digital marketing and SEO strategist at Blue Portrait Marketing; and a sales manager at Fastenal Company. He holds 12 certifications related to online marketing.
Association Xchange is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit towards your CAE application or renewal professional development requirements.
Note: Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.