The Content Pipeline: Turn Your Association’s Data Assets and Virtual Events Into Essential Content

When:  Sep 22, 2020 from 01:00 PM to 02:00 PM (ET)

Your association has always been a natural hub of relevant data and insight, and you can leverage this to build content in so many powerful ways. In this session, we'll talk about how virtual events can be part of a meaningful data-driven content strategy. In Part I of this session, we'll talk about ways of leveraging your existing data to inform virtual event programming. In Part II, we'll look at ways to use the data that will come from your virtual events to generate even more meaningful content across multiple mediums.


  • Duncan Bell, Association TRENDS
  • Arianna Rehak, Matchbox Virtual Media
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