Calibrating Your Brand Positioning: When to refresh? Or when to reboot?
Does your organization have a brand position that is clearly communicated during good times and bad? This year has been tumultuous and full of challenges but also new opportunities to demonstrate your brand value. Aligning your association's brand with its mission can lead to transformative change both within and outside of your association. So where should you begin?
This session will explore:
Join the Zoom Meeting here.1 CAE credit will be offered for this event. You will need to keep a record of this credit and present it to ASAE.This webinar will be recorded. Be sure to RSVP so we can share the recorded link after the event.
ASAE: The Center for Association Leadership
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