Calibrating Your Brand Positioning: When to refresh? Or when to reboot?
Does your organization have a brand position that is clearly communicated during good times and bad? This year has been tumultuous and full of challenges but also new opportunities to demonstrate your brand value. Aligning your association's brand with its mission can lead to transformative change both within and outside of your association. So where should you begin?
This session will explore:
- How do you determine if your brand needs a refresh or a complete redesign?
- What role do brand touchpoints play in your overall brand strategy? How might they have changed during the pandemic?
- How can content strategy support and tell the story of your brand?
SPEAKER INFORMATION
Lilia LaGesse, senior creative strategist at GRAPHEK, is an award-winning designer and strategist who specializes in the nonprofit association, advocacy, and education sectors. Spanning print, digital, and video mediums, her projects range from data visualizations to art directing national public information campaigns. With a background in fine arts and communication, Lilia is passionate about making the world’s knowledge more easily accessible and understandable through bold, exciting design that not only educates but inspires.
Join the Zoom Meeting here.
1 CAE credit will be offered for this event. You will need to keep a record of this credit and present it to ASAE.
This webinar will be recorded. Be sure to RSVP so we can share the recorded link after the event.