Professional Development Townhall: Do This, Not That: What's Working NOW for Email Marketing

Do This, Not That: What’s Working NOW for Email Marketing

Forget what you think you know about email marketing and gain an understanding of the behavioral changes that are now affecting how email users notice, process and respond to your marketing messages.  What worked well last week might be the new taboo this week. In this session we’ll take a look at what’s directly impacting the way targeted audiences notice and process the email communications you’re sending. Drawing on data from successful email campaigns executed over the last 30 days, you’ll gain insight into specific B2B and B2C tactics that are working now. This fast-paced session will look at key trends driving the latest, ensuring you stay ahead.

Session attendees will:

• Gain insight into what current environmental factors are causing open rates to fluctuate and learn the best days and times to email for maximum impact
• Receive expert insight into what may be on the horizon given today’s trends and as more people return to their offices and in-person gatherings
• Learn the power of subject lines and what words are getting higher average open rates right now
• Master the latest tips for personalization, interactive design and using emojis in your headlines