Do This, Not That: What’s Working NOW for Email Marketing
Forget what you think you know about email marketing and gain an understanding of the behavioral changes that are now affecting how email users notice, process and respond to your marketing messages. What worked well last week might be the new taboo this week. In this session we’ll take a look at what’s directly impacting the way targeted audiences notice and process the email communications you’re sending. Drawing on data from successful email campaigns executed over the last 30 days, you’ll gain insight into specific B2B and B2C tactics that are working now. This fast-paced session will look at key trends driving the latest, ensuring you stay ahead.
Session attendees will:
ASAE: The Center for Association Leadership
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