Ambitious meeting goals; limited time, resources and staff. This is a struggle that many associations face.
The National Association of Episcopal Schools (NAES), an association with 5 staff members, recently wrestled with this as they set a large goal for their 2016 Biennial Conference: Increase attendance within specific target audiences, namely Heads of Schools and Chaplains. To meet these goals, NAES needed to identify which campaigns and marketing efforts were the most effective to get the most bang for their limited small-association buck. NAES turned to Matrix Group for help since we designed, implemented, host and manage their website, membership database (MatrixMaxx) and email newsletters.
Wondering if and how they met their big goal? Join NAES Communications & Events Manager David Schnabel, CAE, and Matrix Group CEO Joanna Pineda for a case study style webinar as they discuss the six-month long effort to help NAES reach its goal.
Date: Wednesday, April 19, 2017
Time: 11am – 12pm Eastern
Earn 1 CAE Credit