Join us monthly for quality networking and FREE professional development.
This session is just one in our 'Year of marketing stars!' A must attend. Professional development focuses on customer/member relations, organizational growth, marketing strategies, branding, and social media, Supported by the American Society of Association Executives: the Center for Association Leadership, ASAE members earn CAE credit for attending.'
'Association Video: Trends, Creative Techniques and Rules of Member Engagement'
Video is the most effective tool for communicating and engaging with your members. Studies have shown that members will engage with your organization 2 minutes longer if you have video on your website. The chances of them buying a product or service from you will increase by 65% after viewing your video contentcontent.
In this session we will showcase multiple case studies of association video campaigns that are utilized for membership, communications and events. In addition we will cover new trends for 2018 and how associations are crafting their messages to get better engagement and ROI. We will also discuss how associations are marketing to their more seasoned members vs. millennials and how that message should differ.
About the presenters:
Tom Madden, Executive Producer / President
Tom has been in the creative production and video business for 25 years. He founded Visual Impact Productions in 2007 after successfully producing hundreds of events and video projects for two local DC companies.
He has worked with local DC metro associations on their annual conferences and video to include
The International Association of Fire Chiefs, Hemophilia Association, American Society of Health System Pharmacists, Flexible Packaging Association, Food Marketing Institute, American Nurses Association, National Pest Management Association, American Society of Health System Pharmacists, The Cornea Society and many more.
Bryan McLamara, Video Production Manager
Bryan McLamara has been a professional cinematographer and editor for over 19 years. He is an accomplished cameraman and editor as well as a producer. He has worked on a multitude of marketing, branding, training, awards shows and web videos for large national associations, local corporations and small to medium business owners who utilize marketing videos for their web site and social media platform.
Bryan has a keen eye for the unique shots and creative concepts that will bring any event or video production to life. He prides himself on creating different and unique ways for doing things. As Bryan says, “There is always a more creative way to achieve the end result, and I love thinking differently so that the customer feels that we have exhausted all creative ideas”. “Every project is a piece of art, and I love being a part of that”
The Alexandria Brown Bag, founded and facilitated by Talisa Thomas-Hall, ACS ALB, is a professional networking group that meets every month on the third Thursday of the month. Our meetings begin with networking at 11:30 a.m. and a professional development session beginning at noon and ending at 1:30 p.m.
Monthly sessions are presented by experts in the fields of membership development and engagement, marketing, business development, leadership skills and communication. The events are FREE and all are welcomed to attend. Early registration is encouraged. Bring your lunch and plenty of business cards. Free onsite and street parking are available.
Celebrating 12 years of innovative professional development!
Supported by ASAE: The Center for Association Leadership
Sponsored by The Butterfly Wings Foundation
and Marketing General, Incorporated (MGI)