When Persuading a Group, Beware the Allure of Consensus
We tend to favor strategies that win broad but weak support over narrow but strong support, and this preference can lead us astray.
https://insight.kellogg.northwestern.edu/article/when-persuading-a-group-beware-the-allure-of-consensus?utm_source=subscriber&utm_medium=email&utm_campaign=weekly042124&pnespid=5rl7GiJFPrlGxaPRojWwTJWNoRO_SpxpM.imwrt2qwNmHG47Ony6HrmPSt6o1kxP31kGhC2Q6g
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Don Dea FASAE
Board Chair
Guide Dog Foundation for the Blind, Inc and America's Vet Dogs
Santa Monica CA
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