Credentialing

Greetings!

I am the Head of Membership and Chapters at the Society for Incentive Travel Excellence. We serve the hospitality industry, and we are assessing how our members value association credentials. We've noticed lowered counts for our in-person credential registrations, and would like to know what other associations and industries are experiencing. 

Ultimately, I have three questions:

1.) What industry do you serve?

2.) Do your members value your association's credentials? 

3.) How has interest in your association's credentials changed post-pandemic?

Looking forward to your input! 

Thanks,

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Dallas Lyons III
Head of Membership and Chapters
Society for Incentive Travel Excellence
dlyons@siteglobal.com
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Hi Dallas,  

Our organization, Holmes Corporation, works with associations across a variety of industries to help them grow demand for their certification/certificate programs.  We recently published a whitepaper featured in ASAE's newsletter titled "Roadblocks to Certification Growth" which may have some helpful suggestions.  Please feel free to download a free copy at:  https://www.holmescorp.com/hc-why-your-cert-program-is-not-growing-whitepaper/

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Kelly Quinn
VP, Business Development and Strategic Partnerships
Holmes Corporation
holmescorp.com
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Original Message:
Sent: Apr 16, 2024 11:57 AM
From: Dallas Lyons
Subject: Do members value association credentials?

Greetings!

I am the Head of Membership and Chapters at the Society for Incentive Travel Excellence. We serve the hospitality industry, and we are assessing how our members value association credentials. We've noticed lowered counts for our in-person credential registrations, and would like to know what other associations and industries are experiencing. 

Ultimately, I have three questions:

1.) What industry do you serve?

2.) Do your members value your association's credentials? 

3.) How has interest in your association's credentials changed post-pandemic?

Looking forward to your input! 

Thanks,

------------------------------
Dallas Lyons III
Head of Membership and Chapters
Society for Incentive Travel Excellence
dlyons@siteglobal.com
------------------------------

Hi Dallas. Our credential exam used to be 4 times per year in person only. Pre-pandemic, we moved it to a virtual, proctored format which greatly increased access and interest. 

See my post https://collaborate.asaecenter.org/discussion/new-certification-participation-1 for more details about how we've increased awareness and interest.

I'd be happy to answer other questions.

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Valerie Sheppard
Senior Director of Professional Development & Credentialing
The Association for Animal Welfare Advancement
vsheppard@theaawa.org
https://learning.theaawa.org/
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Original Message:
Sent: Apr 16, 2024 11:57 AM
From: Dallas Lyons, III
Subject: Do members value association credentials?

Greetings!

I am the Head of Membership and Chapters at the Society for Incentive Travel Excellence. We serve the hospitality industry, and we are assessing how our members value association credentials. We've noticed lowered counts for our in-person credential registrations, and would like to know what other associations and industries are experiencing. 

Ultimately, I have three questions:

1.) What industry do you serve?

2.) Do your members value your association's credentials? 

3.) How has interest in your association's credentials changed post-pandemic?

Looking forward to your input! 

Thanks,

------------------------------
Dallas Lyons III
Head of Membership and Chapters
Society for Incentive Travel Excellence
dlyons@siteglobal.com
------------------------------