Small businesses don't have a dedicated marketing staff or employees with a background in print and mail. They spend their time concentrating on producing and selling their products and services. It's often the owner who handles the many administrative tasks involved in running a business (marketing is only one of them).
When a small organization finds the time to consider their marketing strategy, they focus on cost and convenience. They gravitate towards email or social media. Some small companies purchase keywords that attract searchers to their websites. For most people, direct mail sounds expensive and complicated. As a result, companies don't do direct mail at all, and they miss out on some opportunities that promoting their business via the mail can offer.
Studies show that direct mail has a higher response rate than digital marketing channels, and it's particularly effective for small businesses looking to build a local customer base. The key to success lies in creating cost-effective, targeted campaigns that resonate with your audience and drive results.
In this article, we'll answer some common questions small businesses have about direct mail. We'll discuss some cost-effective strategies to incorporate direct mail marketing into an overall marketing plan without breaking the bank. And we'll introduce Postalytics, a system designed specifically for small businesses to help them execute successful direct mail campaigns with ease.
Learn more: https://www.postalytics.com/blog/direct-mail-small-business/
------------------------------
David Hazeltine
Director of Marketing
Postalytics, Inc.
Rockland MA
------------------------------