Direct Mail Marketing & Fundraising

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A community of association marketers and fundraisers who utilize direct mail as part of their omnichannel outreach.

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  • Live Online Event: How to Leverage Behavioral Science Insights for Direct Mail Success

    Sponsored by ASAE Member, Postalytics.

    Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡

    When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

    This Join Neal Boornazian and Nancy Harhut of HBT Marketing 

    in this exclusive session to discover several proven, actionable strategies to leverage behavioral science in your direct mail today! Explore the keys to increasing your measurable results, and leave this webinar with a competitive advantage that lets you easily boost your engagement and response rates!

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