Why You Might Want to Be on Time for Your Next Ride
In some on-demand services, reviews go both ways. Take a ride-hailing platform: Users can rate drivers who provide an unsatisfactory service with less than five stars, and drivers can also give a lower rating to users who showed up late at the meeting point.
Why You Might Want to Be on Time for Your Next Ride
Duke |
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Why You Might Want to Be on Time for Your Next Ride |
"User ratings of goods and services have been fundamental to the functioning of e-commerce," said Professor Saša Pekeč of Duke University's Fuqua School of Business." But in platform settings, there is also an economic reason for service providers rating users." Ride-sharing platforms create value by matching service providers with users. |
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Don Dea FASAE
Board Chair
Guide Dog Foundation for the Blind, Inc and America's Vet Dogs
Santa Monica CA
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