What Innovators Who Create New Markets Do Differently
Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together. It offers the immense potential to innovate new markets where none existed before: Think of the billion-dollar industry the Square credit card reader unlocked, for example. This excerpt from Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs details three mindsets to generate this kind of innovation and growth.
What Innovators Who Create New Markets Do Differently
| Harvard Business Review |
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| What Innovators Who Create New Markets Do Differently |
| Nondisruptive creation is when you create a new market without needing to tear down or displace others or your own business. There are no failed companies, lost jobs, or destroyed markets in its wake, opening a path to innovation where business and society can better thrive together. |
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Don Dea FASAE
Board Chair
Guide Dog Foundation for the Blind, Inc and America's Vet Dogs
Santa Monica CA
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