Association Member Podcasting

Subject:

Hey there association podcast enthusiasts,

The world of podcasting has exploded in recent years, offering a platform for creators to share their passions, insights, and expertise with a global audience. Today, we're diving into a question that many of you may have pondered: Is a member podcast worth it for us? Let's discuss!

Our fellow community member started this conversation by sharing their perspective: "I selfishly say yes, but honestly, it is a ton of work, and it has to be consistent to build a following. Releasing episodes at the same day/time (whether it's daily, weekly, or monthly) is key to building a habit for your members to listen." It's a great point to kick things off because it highlights the dedication required to succeed in podcasting.

The member goes on to mention that associations have a unique advantage. "Associations have a leg up on anyone starting a podcast, unless, of course, you are famous and you talk to your famous friends. Seems to be a winner every time. But Associations own their niches and are leaders of entire industries." This emphasizes the power of niche content in podcasting – a widely recognized path to success in this competitive space.

But here's the catch: there are currently around 3 to 4 million podcasts out there, according to ListenNotes. And, according to Amplifi and Podnews, 44% of podcasts have less than 3 episodes! Only 720k podcasts have more than 10 episodes. These statistics emphasize the challenges of podcasting but also underscore the importance of persistence and consistency.

Now, let's look at some successful association podcasts for inspiration:

1. Little Teeth Big Smiles by AAPD (American Association of Pediatric Dentistry) - 82 episodes
2. Heart to Heart Nurses by PCNA (Preventative Cardiovascular Nurses Association) - 63 episodes
3. Endo Voices by AAE (American Association of Endodontists) - 56 episodes
4. Newly Erupted by AAPD (American Association of Pediatric Dentistry) - 37 episodes

These examples show that it's possible to create a substantial body of work and build a dedicated following within a specific niche.

Now, it's your turn to join the conversation: How many podcast episodes has your member podcast released? Share your experiences, challenges, and successes, and let's learn from each other's journeys in the podcasting world.

Remember, this forum is all about supporting and connecting with fellow podcasters. So, if you have a story, a question, or any insights to share about the world of podcasting, don't hesitate to chime in! Your perspective might be just what someone else needs to hear.

Let the discussion begin! 🎙️✨

At the New Jersey Society of CPAs, we actually just celebrated the fifth year of our podcast this month! We've published 211 episodes to date. It started as a bi-weekly podcast (audio only) mostly on advocacy-related topics, hosted by our VP of government relations. We then started splitting the episodes between that and other issues impacting the CPA profession - those episodes are hosted by our chief marketing officer. A couple of years ago, one of our members wanted to start doing episodes on technical accounting matters. So, at that point, we increased to weekly - and that member's episodes publish on the off weeks from our other episodes. 

We now publish every episode both in audio (we use Blubrry) and video (YouTube). We record about half of the episodes via Zoom and the other half in person in our studio. We have a multimedia specialist on staff who does the editing and publishing. 

• Audio version
• Video version

It's definitely a commitment and there's a decent amount of staff time involved. But we really enjoy being able to delve into topics in this format. 

Oh, and we've also had some success selling sponsored episodes where the company (it's always one that we're already doing business with as a member benefit provider or sponsor) provides a subject-matter expert.

Subject:

Hey there association podcast enthusiasts,

The world of podcasting has exploded in recent years, offering a platform for creators to share their passions, insights, and expertise with a global audience. Today, we're diving into a question that many of you may have pondered: Is a member podcast worth it for us? Let's discuss!

Our fellow community member started this conversation by sharing their perspective: "I selfishly say yes, but honestly, it is a ton of work, and it has to be consistent to build a following. Releasing episodes at the same day/time (whether it's daily, weekly, or monthly) is key to building a habit for your members to listen." It's a great point to kick things off because it highlights the dedication required to succeed in podcasting.

The member goes on to mention that associations have a unique advantage. "Associations have a leg up on anyone starting a podcast, unless, of course, you are famous and you talk to your famous friends. Seems to be a winner every time. But Associations own their niches and are leaders of entire industries." This emphasizes the power of niche content in podcasting – a widely recognized path to success in this competitive space.

But here's the catch: there are currently around 3 to 4 million podcasts out there, according to ListenNotes. And, according to Amplifi and Podnews, 44% of podcasts have less than 3 episodes! Only 720k podcasts have more than 10 episodes. These statistics emphasize the challenges of podcasting but also underscore the importance of persistence and consistency.

Now, let's look at some successful association podcasts for inspiration:

1. Little Teeth Big Smiles by AAPD (American Association of Pediatric Dentistry) - 82 episodes
2. Heart to Heart Nurses by PCNA (Preventative Cardiovascular Nurses Association) - 63 episodes
3. Endo Voices by AAE (American Association of Endodontists) - 56 episodes
4. Newly Erupted by AAPD (American Association of Pediatric Dentistry) - 37 episodes

These examples show that it's possible to create a substantial body of work and build a dedicated following within a specific niche.

Now, it's your turn to join the conversation: How many podcast episodes has your member podcast released? Share your experiences, challenges, and successes, and let's learn from each other's journeys in the podcasting world.

Remember, this forum is all about supporting and connecting with fellow podcasters. So, if you have a story, a question, or any insights to share about the world of podcasting, don't hesitate to chime in! Your perspective might be just what someone else needs to hear.

Let the discussion begin! 🎙️✨

Congratulations Racheal on your five-year journey with the New Jersey Society of CPAs podcast! It's truly impressive to hear about your dedication, hard work and the evolution of the podcast, from advocacy-related topics to technical accounting matters. The commitment and effort your team has put into producing both audio and video content, and the success with sponsored episodes, are undoubtedly commendable.

Given your extensive experience in podcasting and the diverse topics you cover, is it possible you could share some insights or lessons learned along the way? What do you think has been the key to your podcast's sustained success, and what advice would you offer to those looking to embark on a similar venture in their respective associations?

Mike

At the New Jersey Society of CPAs, we actually just celebrated the fifth year of our podcast this month! We've published 211 episodes to date. It started as a bi-weekly podcast (audio only) mostly on advocacy-related topics, hosted by our VP of government relations. We then started splitting the episodes between that and other issues impacting the CPA profession - those episodes are hosted by our chief marketing officer. A couple of years ago, one of our members wanted to start doing episodes on technical accounting matters. So, at that point, we increased to weekly - and that member's episodes publish on the off weeks from our other episodes. 

We now publish every episode both in audio (we use Blubrry) and video (YouTube). We record about half of the episodes via Zoom and the other half in person in our studio. We have a multimedia specialist on staff who does the editing and publishing. 

• Audio version
• Video version

It's definitely a commitment and there's a decent amount of staff time involved. But we really enjoy being able to delve into topics in this format. 

Oh, and we've also had some success selling sponsored episodes where the company (it's always one that we're already doing business with as a member benefit provider or sponsor) provides a subject-matter expert.

Subject:

Hey there association podcast enthusiasts,

The world of podcasting has exploded in recent years, offering a platform for creators to share their passions, insights, and expertise with a global audience. Today, we're diving into a question that many of you may have pondered: Is a member podcast worth it for us? Let's discuss!

Our fellow community member started this conversation by sharing their perspective: "I selfishly say yes, but honestly, it is a ton of work, and it has to be consistent to build a following. Releasing episodes at the same day/time (whether it's daily, weekly, or monthly) is key to building a habit for your members to listen." It's a great point to kick things off because it highlights the dedication required to succeed in podcasting.

The member goes on to mention that associations have a unique advantage. "Associations have a leg up on anyone starting a podcast, unless, of course, you are famous and you talk to your famous friends. Seems to be a winner every time. But Associations own their niches and are leaders of entire industries." This emphasizes the power of niche content in podcasting – a widely recognized path to success in this competitive space.

But here's the catch: there are currently around 3 to 4 million podcasts out there, according to ListenNotes. And, according to Amplifi and Podnews, 44% of podcasts have less than 3 episodes! Only 720k podcasts have more than 10 episodes. These statistics emphasize the challenges of podcasting but also underscore the importance of persistence and consistency.

Now, let's look at some successful association podcasts for inspiration:

1. Little Teeth Big Smiles by AAPD (American Association of Pediatric Dentistry) - 82 episodes
2. Heart to Heart Nurses by PCNA (Preventative Cardiovascular Nurses Association) - 63 episodes
3. Endo Voices by AAE (American Association of Endodontists) - 56 episodes
4. Newly Erupted by AAPD (American Association of Pediatric Dentistry) - 37 episodes

These examples show that it's possible to create a substantial body of work and build a dedicated following within a specific niche.

Now, it's your turn to join the conversation: How many podcast episodes has your member podcast released? Share your experiences, challenges, and successes, and let's learn from each other's journeys in the podcasting world.

Remember, this forum is all about supporting and connecting with fellow podcasters. So, if you have a story, a question, or any insights to share about the world of podcasting, don't hesitate to chime in! Your perspective might be just what someone else needs to hear.

Let the discussion begin! 🎙️✨

Congratulations Racheal on your five-year journey with the New Jersey Society of CPAs podcast! It's truly impressive to hear about your dedication, hard work and the evolution of the podcast, from advocacy-related topics to technical accounting matters. The commitment and effort your team has put into producing both audio and video content, and the success with sponsored episodes, are undoubtedly commendable.

Given your extensive experience in podcasting and the diverse topics you cover, is it possible you could share some insights or lessons learned along the way? What do you think has been the key to your podcast's sustained success, and what advice would you offer to those looking to embark on a similar venture in their respective associations?

Mike

At the New Jersey Society of CPAs, we actually just celebrated the fifth year of our podcast this month! We've published 211 episodes to date. It started as a bi-weekly podcast (audio only) mostly on advocacy-related topics, hosted by our VP of government relations. We then started splitting the episodes between that and other issues impacting the CPA profession - those episodes are hosted by our chief marketing officer. A couple of years ago, one of our members wanted to start doing episodes on technical accounting matters. So, at that point, we increased to weekly - and that member's episodes publish on the off weeks from our other episodes. 

We now publish every episode both in audio (we use Blubrry) and video (YouTube). We record about half of the episodes via Zoom and the other half in person in our studio. We have a multimedia specialist on staff who does the editing and publishing. 

• Audio version
• Video version

It's definitely a commitment and there's a decent amount of staff time involved. But we really enjoy being able to delve into topics in this format. 

Oh, and we've also had some success selling sponsored episodes where the company (it's always one that we're already doing business with as a member benefit provider or sponsor) provides a subject-matter expert.

Subject:

Hey there association podcast enthusiasts,

The world of podcasting has exploded in recent years, offering a platform for creators to share their passions, insights, and expertise with a global audience. Today, we're diving into a question that many of you may have pondered: Is a member podcast worth it for us? Let's discuss!

Our fellow community member started this conversation by sharing their perspective: "I selfishly say yes, but honestly, it is a ton of work, and it has to be consistent to build a following. Releasing episodes at the same day/time (whether it's daily, weekly, or monthly) is key to building a habit for your members to listen." It's a great point to kick things off because it highlights the dedication required to succeed in podcasting.

The member goes on to mention that associations have a unique advantage. "Associations have a leg up on anyone starting a podcast, unless, of course, you are famous and you talk to your famous friends. Seems to be a winner every time. But Associations own their niches and are leaders of entire industries." This emphasizes the power of niche content in podcasting – a widely recognized path to success in this competitive space.

But here's the catch: there are currently around 3 to 4 million podcasts out there, according to ListenNotes. And, according to Amplifi and Podnews, 44% of podcasts have less than 3 episodes! Only 720k podcasts have more than 10 episodes. These statistics emphasize the challenges of podcasting but also underscore the importance of persistence and consistency.

Now, let's look at some successful association podcasts for inspiration:

1. Little Teeth Big Smiles by AAPD (American Association of Pediatric Dentistry) - 82 episodes
2. Heart to Heart Nurses by PCNA (Preventative Cardiovascular Nurses Association) - 63 episodes
3. Endo Voices by AAE (American Association of Endodontists) - 56 episodes
4. Newly Erupted by AAPD (American Association of Pediatric Dentistry) - 37 episodes

These examples show that it's possible to create a substantial body of work and build a dedicated following within a specific niche.

Now, it's your turn to join the conversation: How many podcast episodes has your member podcast released? Share your experiences, challenges, and successes, and let's learn from each other's journeys in the podcasting world.

Remember, this forum is all about supporting and connecting with fellow podcasters. So, if you have a story, a question, or any insights to share about the world of podcasting, don't hesitate to chime in! Your perspective might be just what someone else needs to hear.

Let the discussion begin! 🎙️✨

Subject:

Hey there association podcast enthusiasts,

The world of podcasting has exploded in recent years, offering a platform for creators to share their passions, insights, and expertise with a global audience. Today, we're diving into a question that many of you may have pondered: Is a member podcast worth it for us? Let's discuss!

Our fellow community member started this conversation by sharing their perspective: "I selfishly say yes, but honestly, it is a ton of work, and it has to be consistent to build a following. Releasing episodes at the same day/time (whether it's daily, weekly, or monthly) is key to building a habit for your members to listen." It's a great point to kick things off because it highlights the dedication required to succeed in podcasting.

The member goes on to mention that associations have a unique advantage. "Associations have a leg up on anyone starting a podcast, unless, of course, you are famous and you talk to your famous friends. Seems to be a winner every time. But Associations own their niches and are leaders of entire industries." This emphasizes the power of niche content in podcasting – a widely recognized path to success in this competitive space.

But here's the catch: there are currently around 3 to 4 million podcasts out there, according to ListenNotes. And, according to Amplifi and Podnews, 44% of podcasts have less than 3 episodes! Only 720k podcasts have more than 10 episodes. These statistics emphasize the challenges of podcasting but also underscore the importance of persistence and consistency.

Now, let's look at some successful association podcasts for inspiration:

1. Little Teeth Big Smiles by AAPD (American Association of Pediatric Dentistry) - 82 episodes
2. Heart to Heart Nurses by PCNA (Preventative Cardiovascular Nurses Association) - 63 episodes
3. Endo Voices by AAE (American Association of Endodontists) - 56 episodes
4. Newly Erupted by AAPD (American Association of Pediatric Dentistry) - 37 episodes

These examples show that it's possible to create a substantial body of work and build a dedicated following within a specific niche.

Now, it's your turn to join the conversation: How many podcast episodes has your member podcast released? Share your experiences, challenges, and successes, and let's learn from each other's journeys in the podcasting world.

Remember, this forum is all about supporting and connecting with fellow podcasters. So, if you have a story, a question, or any insights to share about the world of podcasting, don't hesitate to chime in! Your perspective might be just what someone else needs to hear.

Let the discussion begin! 🎙️✨

At the EMDR International Association, we launched our podcast in June 2022. Our Let's Talk EMDR podcast idea was born from our staff planning retreat that spring. We tossed the idea up on a whiteboard about improving member value (our strategic theme that year was the Year of Member Value). The goal is that we interview members on their areas of expertise as it pertains to EMDR therapy. We are a small team of 15 staff, and I am the only one in the comms/marketing department. So, I had to balance the frequency with my other duties (quarterly magazine, monthly newsletter, social media, website content, PR) so we publish on the 1st and 15th of each month. And I had to learn about podcasting from start to finish since I interviewed, produced, and published the episodes. We often align podcast topics with awareness months (PTSD, military/vets, minority mental health, etc.). I find our guests based on their involvement with the association - speakers, authors, active community members, etc.

Our audio-only podcast is available to the public on many major podcasting distribution platforms. Our goal is not only about member engagement but also to reach therapists interested in adding EMDR to their practice, future members, current members, and public members seeking information about their mental health. We are approaching 85K downloads and are averaging 2,500 downloads weekly. Although podcast advertising opportunities exist in our Media Kit, we have not secured any advertisers.

I am pretty proud of the work that I have done with our members on this podcast, which helps spread the word about global healing, health, and hope.  

Subject:

Hey there association podcast enthusiasts,

The world of podcasting has exploded in recent years, offering a platform for creators to share their passions, insights, and expertise with a global audience. Today, we're diving into a question that many of you may have pondered: Is a member podcast worth it for us? Let's discuss!

Our fellow community member started this conversation by sharing their perspective: "I selfishly say yes, but honestly, it is a ton of work, and it has to be consistent to build a following. Releasing episodes at the same day/time (whether it's daily, weekly, or monthly) is key to building a habit for your members to listen." It's a great point to kick things off because it highlights the dedication required to succeed in podcasting.

The member goes on to mention that associations have a unique advantage. "Associations have a leg up on anyone starting a podcast, unless, of course, you are famous and you talk to your famous friends. Seems to be a winner every time. But Associations own their niches and are leaders of entire industries." This emphasizes the power of niche content in podcasting – a widely recognized path to success in this competitive space.

But here's the catch: there are currently around 3 to 4 million podcasts out there, according to ListenNotes. And, according to Amplifi and Podnews, 44% of podcasts have less than 3 episodes! Only 720k podcasts have more than 10 episodes. These statistics emphasize the challenges of podcasting but also underscore the importance of persistence and consistency.

Now, let's look at some successful association podcasts for inspiration:

1. Little Teeth Big Smiles by AAPD (American Association of Pediatric Dentistry) - 82 episodes
2. Heart to Heart Nurses by PCNA (Preventative Cardiovascular Nurses Association) - 63 episodes
3. Endo Voices by AAE (American Association of Endodontists) - 56 episodes
4. Newly Erupted by AAPD (American Association of Pediatric Dentistry) - 37 episodes

These examples show that it's possible to create a substantial body of work and build a dedicated following within a specific niche.

Now, it's your turn to join the conversation: How many podcast episodes has your member podcast released? Share your experiences, challenges, and successes, and let's learn from each other's journeys in the podcasting world.

Remember, this forum is all about supporting and connecting with fellow podcasters. So, if you have a story, a question, or any insights to share about the world of podcasting, don't hesitate to chime in! Your perspective might be just what someone else needs to hear.

Let the discussion begin! 🎙️✨