Association Member Podcasting

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Producing podcasts for your members, industry professionals, and the industry of your association. How to build engaging, educational podcasts for your members. Discussion this new way of getting in touch with members away from screens and events. Building non-dues revenue with podcasting.
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Advancing the podcast as a new tool for member engagement

  • 1.  Advancing the podcast as a new tool for member engagement

    Posted Jul 08, 2024 11:01 AM

    Advancing the podcast as a new tool for member engagement in the association community?

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    Podcasts can be a powerful tool for member engagement in the association community for several reasons:

    1. Accessibility and Convenience

    • On-Demand Content: Members can listen to podcasts at their convenience, whether during commutes, workouts, or downtime, making it easier to stay engaged with association activities.
    • Multi-Platform Availability: Podcasts can be accessed on various devices and platforms, ensuring broad reach and accessibility.

    2. Diverse Content Delivery

    • Expert Interviews: Featuring industry experts, thought leaders and influential members can provide valuable insights and enhance the association's credibility.
    • Educational Segments: Offering educational content, such as industry trends, best practices, and professional development tips, can help members stay informed and grow professionally.
    • Member Stories: Sharing success stories, experiences, and testimonials from members can foster a sense of community and belonging.

    3. Enhanced Engagement

    • Interactive Elements: Incorporating Q&A sessions, live listener feedback, and interactive discussions can increase member participation and make the content more engaging.
    • Regular Updates: Consistent podcast episodes engage members with the association's activities, updates, and initiatives.

    4. Personal Connection

    • Voice and Tone: The personal nature of audio can create a stronger emotional connection with members compared to written content.
    • Humanizing the Association: Featuring the voices of association leaders, staff, and members can humanize the organization and create a more personal touch.

    5. Marketing and Outreach

    • Broader Audience Reach: Podcasts can attract new members by showcasing the value of the association and its community.
    • Social Media Integration: Promoting podcast episodes on social media can increase visibility and engagement, driving traffic back to the association's platforms.

    By leveraging podcasts as a strategic tool, associations can enhance member engagement, provide valuable content, and foster a stronger sense of community. What are your thoughts?



    ------------------------------
    Michael A. Butera
    President and CEO
    Association Activision, LLC
    MichaelB@associationactivision.com
    Laurel MD
    240.383.2112
    USA
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    Default Campaign


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