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The Marketing Professional Advisory Council is a group of thought leaders in association marketing who are asked to provide insight, guidance and support to develop content that ensures ASAE disseminates products and services that exceed the expectations of association marketing professionals seeking to move their work, their organizations and the association community forward. Committee members are asked to participate in strategic conversations on marketing as a function area within associations and should be knowledgeable of the space and trends in order help create content and learning opportunities for marketing professionals in ASAE’s membership. Council members must be able to advise ASAE on the marketing needs and challenges of marketing professionals in the association industry. Each council member is expected to participate on a subcommittee or task force.
The Marketing Professionals Advisory Council - Focus Areas:
1. Assist ASAE staff in the selection of topics and learning labs for the annual Marketing, Membership, and Communications Conference as Peer Reviewers or serving on the program committee.
2. Suggest topics, authors for articles on issues relevant in the marketing profession to be disseminated to ASAE’s membership.
3. Engages ASAE members in the Marketing Community through a variety of in-person and online communication vehicles (e.g. ASAE Events, Member Meet-ups, Collaborate, etc.)
4. Collaborates with other ASAE volunteer groups to promote association marketing.
5. Assist with Gold Circle Awards competition by promoting and serving as award judges.
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Eligibility Requirements:
Must be a marketing professional, or have a marketing background and/or experience, or have an interest in association marketing. All council members must contribute to at least one or more of the subcommittees and able to participate in council meetings. Volunteers must be willing to engage in ASAE and with ASAE members. Not all applicants will be accepted for this committee. The selection committee is comprised of the incoming volunteer chair, the incoming volunteer vice chair, the outgoing volunteer chair, and the ASAE executive staff liaison. The ASAE staff liaison plays a supporting role in this process.
Selection Process:
The Marketing Professionals Advisory Council is looking for six (6) new members for the 2023-2024 term which means not all applicants will be accepted for this committee. The selection committee is comprised of the incoming volunteer chair, the incoming volunteer vice chair, the outgoing volunteer chair, and the ASAE executive staff liaison. The ASAE staff liaison plays a supporting role in this process. Final approval is given by the ASAE Board chair-elect.
Applications- Applicants should clearly define, in their application, how they can best serve on this group as outlined in the above description.
Additional Information:
- New volunteers are required to attend the volunteer group’s orientation in July in order to serve.
- Council members (or their organizations) pay their own travel expenses to attend meetings.
Diversity of Voice- With support of ASAE staff, the selection committee utilizes the ASAE Board Diversity Policy and Volunteer Model to ensure the group is comprised of a variety of voices from the membership. To support this effort, all ASAE members can log into their main ASAE account and update their information in their ASAE Profile to ensure it is complete and up to date.
Disclaimer:
• New volunteers are required to attend the volunteer group’s orientation in order to serve.
• ASAE does not reimburse Committee, or Council members for travel.
• Members can only serve 1 (one) volunteer group (council or committee) at a time.
In principle and in practice, ASAE values and seeks diversity and inclusive practices within the association management industry.