Active membership in the ASAE Communication Section Council is an opportunity to support content, learning, and engagement priorities of communication professionals and others in the association industry who benefit from communication perspectives and effective practices. Members serve a one-year term, renewable for up to three years (or longer if ascending to a council leadership role). Council members work together to identify and address key communication issues by seeking input from the broader Communication Section and other sources, fostering important discussions in the communication community, and contributing to the development of content and learning resources. Topical areas include communication strategy, content strategy, print and electronic publishing, online communication, social strategies and tactics, public relations, media relations, and other areas in the communication field.
Council member responsibilities:
The Communication Section Council is a highly engaged group, and the level of effort and contribution expected of members is high. Members of the Communication Section Council assume the following responsibilities. In their applications for council membership, candidates are asked to affirm their commitment to fulfilling these responsibilities.
- Participate in a new-member orientation call in the first year of council membership (May 16, 2019, for new members only).
- Participate in two face-to-face, full-day council meetings held annually in Washington, DC. The first is June 21, 2019 around ASAE's MMC Conference, and the second is slated for January 2020, most likely during the third full week of the month. Candidates for the council are asked to indicate their ability to attend these meetings in person.
- Participate in one-hour council conference calls every other month during the annual term. (Leaders of teams typically participate in an additional one-hour call with the council chair, vice chair, and past chair during alternating months.)
- Actively contribute to overall Communication Section Council planning and group discussions of issues that either directly affect or have implications for association communication.
- Serve on at least one council working group (e.g., a team focused on content planning and development for a particular topic); includes participating in related conference calls and assuming a particular role (e.g., coordinating authorship or writing articles related to the topic, encouraging or fielding Collaborate discussions, or developing or helping acquire learning program proposals).
- Positively represent the goals and work of the Communication Section Council in any appropriate forums.
- Current position serving in a communication role, overseeing communication functions in an association, or consulting to associations on communication initiatives.
- Five or more years of professional communication experience preferred, with a minimum of one year serving in a communication role with or for an association.
- Broad communication expertise or deep expertise in a specific communication area (e.g., publishing, media relations) that would serve as a foundation for surfacing useful content and engagement for members of the broader Communication Section.
- Knowledge of communication issues faced by associations and professionals working in associations.
In their applications, candidates are asked to briefly describe why they are particularly interested in the work of this council, whether and how any prior volunteer activity is germane to consideration of their application, and how they would envision that their skills and experiences would distinguish their anticipated contributions to the work of the council. Any aspirations for leading a work group of the council should also be noted.
Industry experience needed:
experience in associations, broad communication strategy, content or publishing strategy, and/or executive perspective on communication
The Communication Section Council exists to help ASAE best serve members of the Communications Professional Interest Section. The Communication Section Council provides resources that advance member knowledge, competency and professionalism through samples/models, learning/editorial content, networking and community engagement.
The Communication Section Council advises ASAE on critical needs, issues, trends, and other content that are relevant to communication professionals.
Engage and empower association communication professionals by surfacing, creating or curating, and disseminating content on current and emerging topics, providing practical resources, and fostering a community of peers.
The Communication Section Council provides and exposes communication thought leadership and works to
- Identify and report on communication industry challenges and trends and use this knowledge to inform and help ASAE develop programs and resources.
- Engage and connect with association Communication Section professionals of all levels.
- Share industry knowledge and effective practices.
- Disseminate information on communication professional disciplines.
- Actively promote and advocate the value of the communication profession and professionals.
- Collaborate with other section councils on cross-cutting issues.
- Demonstrate association communications as a career track.
- New volunteers are required to attend the volunteer group’s kickoff meeting in order to serve. There is no virtual option for this meeting.
- Council members (or their organizations) pay their own travel expenses to attend meetings. ASAE does not reimburse Board, Committee, or Council members for travel.
- Members can only serve on 1 (one) volunteer group (council or committee) at a time.
In principle and in practice, ASAE values and seeks diversity and inclusive practices within the association management industry.
ASAE promotes involvement, innovation, and expanded access to leadership opportunities that maximize engagement across identity groups and professional levels. Identity groups include and are not limited to age, appearance, disability, ethnicity, gender, geographic location, nationality, professional level, race, religion, and sexual orientation.