Who: ASAE’s Marketing Section Council is looking for savvy marketing professionals to review current ASAE Marketing Models and Samples using the following evaluation criteria to keep in mind:
- Usability
- Currency of information
- Purpose
- Scope- Overall content/ balance
- Audience
- Relevance for the intended audience
- Ease of replication
- Clarity
- Presentation- Design/Layout appropriate to the content
- Suitability by staff-size
- Availability from other sources
- Choice of format- Excel, PDF, etc
- Useful sections that could be pulled from template
Task: Each Task Force member will be given a small group of documents (Models & Samples) that they are contributing toward the effort of weeding. The process is brief and in 3 simple steps. Using the criteria above as a guide, the Task Force members will use a Key Survey to (1) access and review the existing samples and then (2) vote to either keep or discard the document. If you have content to contribute, Task Force members will have an opportunity to (3) submit new samples on the survey.
Marketing Task Force Due Dates
Wk of Oct 10 – Email welcome, details & expectations of Task Force Members
Oct 17 - Midway Progress Check-in
Nov 4 - Final day to submit reviews to ASAE
Description of Models & Samples: The ASAE Models and Samples consists of models and sample templates submitted by ASAE and ASAE members. The Models and Samples collection was started in 2009. The Web and Social Media Department solicited models and samples from organizations willing to share their templates with other associations. Currently, the Models and Samples collection contains more than 2,000 samples (We will request each volunteer to review a max. of 20 samples). The collection is continuously added to; however the collection has not been weeded. Models and samples are contributed by members, ASAE departments, consultants, industry partners and through outreach from Section Councils. Access to the Models and Samples collection is a highly valued ASAE member-only benefit and was rated the second highest reason that members renewed their membership at ASAE in the 2014 Member Satisfaction Survey.
Purpose - What is it for?
Through the Models and Samples collection, we provide members templates for commonly used documents such as position descriptions, board manuals, and contracts. Models and samples are also included in Association Now articles and newsletters. The purpose of the collection is to help members generate ideas and save time in in creating documents such as position descriptions, confidentiality policies, or human resource policies by using the Models and Samples collection. The models and samples can be easily adapted for an individual association’s purposes. Models and samples are submitted by various ASAE departments, members, consultants and industry partners. Access to the collection can also be used as a marketing tool to encourage membership and has proven itself to be a useful tool in building member loyalty and retention. The usefulness of the collection to members can be enhanced through weeding out-of-date models and samples and keeping the collection relevant.
The Models and Samples collection had 37,972 users between April 2013 and April 2014. Categories with the highest number of views were:
- Marketing Tools and Resources: Communications and Marketing Plans
- Membership tools and resources: letters
- Agreements and contracts
- Membership tools and resources
- Membership tools and resources: applications