November Brown Bag- 'The Rise of Digital Darwinism and the Fall of Business as Usual'

When:  Nov 15, 2018 from 11:30 AM to 1:30 PM (ET)
Associated with  Alexandria Brown Bag

Join us monthly for quality networking and FREE professional development.

This session is just one in our 'Year of marketing stars!' A must attend. Professional development focuses on customer/member relations, organizational growth, marketing strategies, branding, and social media, Supported by the American Society of Association Executives: the Center for Association Leadership, ASAE members earn CAE credit for attending.I

November's Session:

'The Rise of Digital Darwinism and the Fall of Business as Usual'

Featuring Melinda Sigal, CEO,

The Sales & Marketing Connection

Welcome to the Rise of Digital Darwinism & The Fall of Business as Usual
Learn how to pivot your association/non-profit to success and membership growth during turbulent times The future is already here and what lies ahead is both a challenge & an opportunity for Membership Marketing
What changes affects the evolution of digital Darwinism, the evolution of society and technology and its impact on membership behavior, expectations and customs
Success is dependent on a balance of iteration, innovation and disruption
If you do not disrupt yourself – it will be a gift given to you by your competition

At this collaborative seminar, we’ll …

  • Reveal several insights and strategies to help you empower your organization to make the required transformational membership marketing changes that will deliver incremental growth and financial progress
  • Explore and discuss some of membership marketing disruptive trends that are affecting pretty much everything, and possible resolutions
  • Teach you techniques to apply immediately that should help your organization focus and lead membership marketing trends on journey mapping to improve customer/member and employee experiences, versus reacting to industry trends and your competition.


Melinda Sigal has been a pioneer in integrated corporate marketing with innovation, emerging technology and communications channels for over three decades. She initially founded The Sales & Marketing Connection in 1991, an integrated marketing and sales consultancy - providing project management, program execution, business building campaigns, integrated marketing plans, sales- centric marketing, promotions, sponsorships and advertising.

Today Melinda’s niche is that she creates and cultivates winning marketing and sales campaigns that build pipeline sales and new business. She supports small and large companies and associations with traditional and online influencer marketing including strategy, branding, promotions, relationship-building, events/tradeshows, content marketing and storytelling campaigns, and business development. Plus, creating selling materials, training and sales development.

Some of her clients current and recent clients include: Salvation Army - Alexandria Citadel, Doorways for Women and Families, Safe Shore, DC Children’s Advocacy, Inspired Actions: Be Inspired Project/1 Million Volunteers, National Association of Retail Collection Attorneys (NARCA), Destination DC, Association of Integrated Marketing, Formerly Promotion Marketing Association (PMA), International Association of Business Communicators (IABC), American Marketing Association (AMA), Federation of State Boards of Physical Therapy (FSBPT), International Network of Physiotherapy Regulatory Authorities (INPTRA), National Association of Women Business Owners (NAWBO), The People’s School of Music, Alexandria Colonial Tours, Hollin Hall, Alexandria Living Legends, Crowne Plaza/Holiday Inn Old Town, Washington Suites Alexandria, Duke Street Speedy Lube, The Zebra Press, and Gold Works Jewelry.

Register today!


The Alexandria Brown Bag, founded and facilitated by Talisa Thomas-Hall, ACS ALB, THE ASSOCIATION WHISPERER, is a professional networking group that meets every month on the third Thursday of the month. Our meetings begin with networking at 11:30 a.m. and a professional development session beginning at noon and ending at 1:30 p.m.

Monthly sessions are presented by experts in the fields of membership development and engagement, marketing, business development, leadership skills and communication. The events are FREE and all are welcomed to attend. Early registration is encouraged. Bring your lunch and plenty of business cards. Free onsite and street parking are available.

Celebrating 12 years of innovative professional development!

Supported by ASAE: The Center for Association Leadership

Sponsored by

Marketing General Incorporated (MGI)

The Butterfly Wings Foundation


Marketing General Incorporated
625 North Washington Street
Alexandria, VA 22314
All Collaborate Events are member-led events.  
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Tom Madden