...the type of membership model best suited to your association is one that best meets your members’ needs.... — McKinley Advisor Report
About the Session
According to a McKinley Advisor report, the type of membership model best suited to your association is one that best meets your members’ needs. Do they want one price for full access to all benefits, or a pick-and-choose tailored approach. These decisions are often based on factors such as risk, feasibility and market desire. Join @Camille Sanders, CAE, PCM, Director of Membership and Marketing, American Association for the Study of Liver Diseases, as she discusses membership model trends and how the model you chose impacts recruitment and retention. Camille will provide tips to how to assess your current membership model to ensure it’s in alignment with your mission and your organization’s future goals.
About the Speakers
For more than a decade, Camille has worked with associations and nonprofits to measurably grow membership, develop and implement strategic marketing plans, and lead programs that strengthen member and donor engagement. As an active ASAE member, Camille earned her CAE, was a DELP scholar and currently serves on ASAE’s Ethics Committee. Last year, she earned the American Marketing Association's Professional Certified Marketer (PCM) credential. She is a graduate of Liberty University where she studied business and strategic communications.
Association Xchange is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit www.asaecenter.org/cae.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit towards your CAE application or renewal professional development requirements.
Note: Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.
One More Thing
Note that there is limited space for this event. Registration will close once capacity is reached. If you RSVP yes, and cannot attend, please cancel via Collaborate or contact us so that we can make another seat available.