Do you ever hear "I can't find anything on your website" or "I have to use Google to find anything on our website"? If so, then this webinar is for you.
On March 21, at 11am Eastern, Join Matrix Group CEO Joanna Pineda for a webinar on Wayfinding. Wikipedia defines wayfinding as encompassing "all of the ways in which people orient themselves in physical space and navigate from place to place." Wayfinding is super important on a website or mobile app.
Matrix Group Creative Director Alex Pineda and Search Guru Dave Hoernig (his actual title is Director of Software Engineering) will join Joanna and they will discuss:
The many ways people "wayfind" on a website or app, including navigation, search, Google, and related links.
How navigation and search should work together
The importance of content strategy to a good site search
The latest technologies available for good wayfinding
How analytics can and should guide your wayfinding strategy
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