ASAE IAAC Presents - Unlock the Power of Translation: How to create a Language Strategy for Your A

When:  Jun 13, 2024 from 10:00 AM to 11:30 AM (ET)

Do you have members or potential members in countries where English is not the primary language? This World Café hosted by the International Associations Advisory Council on 13 June 2024 10:00am-11:30am EDT will examine all aspects of translation and language strategies for associations. The session will feature a case study of one association’s journey to develop a new translation strategy and will include group discussions for participants to share and learn from the international community’s experiences.

Key Takeaways:

  1. The Value of Translation: Discover the benefits of translation beyond just member growth, including reach, perception, inclusion, and accessibility.
  2. Strategic Planning: Learn how to conduct market research to assess translation needs and develop a cohesive language strategy to maximize ROI.
  3. Translation Resources: Explore various translation options, such as in-house staff,  third-party vendors, and AI technology.

This session is ideal for association leaders who:

  1. Are considering expanding into international markets.
  2. Already have members outside of English-speaking countries.
  3. Are currently translating content in an ad hoc manner.
  4. Want to maximize the impact of their translation efforts.

Join us and learn how to develop a strategic language plan that will help your association connect with a global audience.


-          Allison Ferch, Executive Director, Globalization and Localization Association


-          Magdalena Nowicka Mook, CEO, International Coaching Federation

-          Jakub Konysz, MBA, IOM, CAE, Founder and CEO, Global Navigators



Online Instructions:
Login: Please click on the Zoom link above to access this event.
Event Image


Brittani Harris
(202) 626-2735