To (Strategic) Plan or Not to Plan: ACE Conversation

When:  Nov 20, 2018 from 3:00 PM to 5:00 PM (ET)

Join ACE (Associations Catalyzing Entrepreneurship) a cross-functional group of association executives on Nov 20 for a conversation on strategic planning. Join live or virtually — register at 

If you’ve already registered, thank you — feel free to invite others. 

Do associations really need a strategic plan? Would it restrain or nurture entrepreneurship and innovation? Or is the value in the planning process itself? Let’s get together and talk all about strategic planning. Jay Younger will share what a good strategic planning process could look like. He’ll lead a discussion on how to bridge the gap between design and delivery of the strategic plan, especially when the board drives the design and staff is tasked with implementing. Lane Velayo will discuss the different levels of involvement and explain why it’s important to review your strategic plan every year. Jay and Lane will talk about how to measure and report progress. It will be a robust dialogue where we all get to share our strategic planning successes and challenges and bring our questions to the experts. Join us, in person or online. Sign up here (the form has a space where you can send us your questions and what you want to talk about on Nov 20).

Jay Younger is president and CEO of McKinley Advisors and an ASAE Fellow. During his twenty-plus years in the association industry, he has become widely known as an expert in strategic planning and organizational development. He is an ASAE Fellow, and served on the ASAE Membership Section Council from 1999-2005, with a stint as chair in 2004-2005.

Lane Velayo, is the owner and CEO of Synergos, an Association Management Company and executive director of the Indiana Music Education Association. He has been recognized through the ASAE Diversity Executive Leadership Program and received Association Forum’s Top 40 under 40 honor. He was chair of the Indiana Society of Association Executives board.


National Council for Behavioral Health
1400 K Street NW, Suite 400
Washington, DC 20005
Online Instructions:
Login: Sign up at to have the Zoom link sent to you before the meeting.
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