Presenting Member Data to Induce Change

When:  Aug 14, 2019 from 11:00 AM to 12:00 PM (ET)

Methods for membership professionals to use in gaining buy-in and getting leaders and board members to move from egotistical to statistical when making decisions about the membership program.

Developing greater transparency with member data and sharing it widely among stakeholders can help shift the organizational culture and elevate the status of the membership program. Membership may be taken for granted by leadership and staff and it’s up to the membership professional to build awareness of the importance of membership and the persistent and diligent nature of the dues product. There’s no better way of convincing others than to present data that makes the case for you. This Meminar™ will review the six types of membership metrics that are crucial to the success of a membership program and provide strategies and tactics for sharing that data with leaders to gain buy-in for change and drive innovation for growth.

CAE_approved_web_icon.png The Next Steps, LLC is a CAE Approved Provider. 

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