Sold Out: The Role of Social Media in Advocacy (DC Idea Swap)

When:  Feb 26, 2019 from 12:00 PM to 1:00 PM (ET)

According to the Pew Research Center: Internet and Technology article (July 11, 2018), in the past five years, the #BlackLivesMatter hashtag has become an archetypal example of modern protests and political engagement on social media. Pew found the hashtag has been used nearly 30 million times on Twitter – an average of 17,002 times per day (as of May 1, 2018). A new survey by the Center finds that majority of Americans believe these sites--including #MeToo and #MAGA (Make America Great Again)--are very or somewhat important for accomplishing political goals.

The role of social media in association advocacy is the D.C. Swap's topic for our program on Tuesday February 26 featuring Matthew Zablud, Partner, Beekeeper Group. Matthew will discuss how associations can leverage social media to launch successful advocacy campaigns. He will talk about how to create effective messaging that resonates with your target audiences. The session also will address how to measure your association's social media advocacy efforts.

NEW LOCATION: We are in a new space at SmithBucklin, 2025 M. St. NW. Our thanks to SmithBucklin for hosting the DC Idea Swap.

About the Presenter
Originally from Australia, Matthew Zablud practiced commercial litigation before becoming a political advisor to an Australian state opposition minister. For the past 15 years, he has worked in numerous political and advocacy campaigns in the U.S. and globally. He holds a Masters in Political Management from The George Washington University.


DC Idea Swap is a CAE Approved Provider. This program meets the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies. For more information about the CAE credential or Approved Provider program, please visit

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit towards your CAE application or renewal professional development requirements.

Note: Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

Feel feel to bring your lunch and beverage to the event.

UPDATE: This event is now Sold Out.

​Note that there is limited space for this event. Registration will close when room capacity is reached.

If you RSVP a Yes and then cannot attend, please contact us so that we can make another seat available.


2025 M Street, NW
Washington, DC 20036
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Tom Quash