When:  Mar 11, 2021 from 12:30 PM to 2:00 PM (ET)

In a typical news cycle, a prominent news organization can publish several hundred stories. However, to maintain an influential voice in politics and national news discourse, hard-working social media editors labor behind the scenes to ensure their stories get high levels of engagement and visibility that is satisfactory for both the newsroom and advertising units.

Join a virtual panel discussion featuring the social media editors of major news outlets as they talk about how they are reaching new audiences using social media strategy to ensure their outlet remains an influential voice in the cultural and political discourse. Learn how they work with staff on the editorial and advertising sides of their outlet, as well as how they source the stories they publish online. 

Discussion Topics:

  • Understanding who is the face of news organizations’ branded social media accounts 

  • What strategies are news outlets doing to reach new audiences and remain an influential voice?

  • Understanding who is behind the social media accounts of the news organizations that we pitch 

  • How social media editors collaborate with journalists and editors in the newsroom

  • What methods social media editor use to train their teams on how to best use social media  


Caroline Jastremski, Social Media at House of Highlights (Bleacher Report) 

Julia Carney, Social Strategist and Editorial Assistant, NPR

Helen Ray, Social Media Editor at the TODAY Show and NBC News

Erewa Uku, Social Media Editor at Bloomberg LP


Anthony Shop, Chief Strategy Officer & Co-Founder at Social Driver


Dial-in Instructions:
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