Meetings, Membership, and Marketing Institute

When:  Mar 20, 2020 from 8:00 AM to 2:30 PM (ET)

Meetings, Membership, and Marketing Institute: The TripleM

Featuring Keynote Speaker: Kiki L'Italien

Friday, March 20, 2020
Century House, Latham, NY

The Meetings, Membership, & Marketing Institute (#ESSAETripleM) is geared to bring new innovations, insights, experiences, opinions, and success stories. Come prepared to learn, as well as enjoy networking and fraternity with fellow executives and industry partners.

Looking for Clock Hours and Value? The educational offerings found at the TripleM provide attendees with access to information and peers to help members and industry professionals solve problems, make smarter decisions, improve skill sets, and become better association leaders. Full-day registration includes access to (4) four hours of interactive and engaging professional development (CAE/CMP), parking, continental breakfast, coffee breaks between sessions, networking hot buffet lunch, and round table discussions with session speakers for a peer to peer idea exchange!

Social Media: @EmpireStateSAE | Hashtag: #ESSAETripleM

Overnight Rooms: The Century House is extending a discounted overnight night room rate of $99 for check-in on Thursday, March 19. Please contact the hotel directly at (518) 785-0931 and let them know you are part of the ESSAE TripleM program when making your reservation. 

Schedule of Events
8:00 to 8:45 AM - Registration & Continental Breakfast

8:45 to 10:00 AM - Welcome & Opening General Session
10:15 to 11:15 AM - Concurrent Sessions (3)
11:30 to 12:30 PM - Concurrent Sessions (3)
12:30 to 1:30 PM - Networking Lunch
1:30 to 2:30 PM - Round Table Session

Keynote Speaker: Kiki L'Italien
Senior Consultant at Tecker International
CEO and Host at Association Chat (#AssnChat)
Communications Strategy

KiKi serves as senior consultant for Tecker International for communications strategy. As a speaker, KiKi has graced many stages as a keynote and session leader. For the past several years, she has also served as a visiting lecturer for the capstone Masters Technology Management class at Georgetown University. She was also a contributing author to the books, The Component Relations Handbook (2nd edition, ASAE, 2012) and Social Networking for Nonprofits: Increasing Engagement in a Mobile and Web 2.0 World (ASAE, 2010).As CEO and Host for Association Chat, an online community and media platform for the association industry, KiKi L'Italien reaches over 72k industry professionals each month. Members connect with the Association Chat community throughout the week. Podcast guests have included Seth Godin, Nir Eyal, Scott Stratten, Dorie Clark, Radha and Miki Agrawal, Sam Horn, and many others.

Keynote: In Community We Trust
Scholars link trust in communities to stronger volunteerism, healthier lifestyles, and economic prosperity. But in an age of dwindling global trust, how do you create strong, sustainable and lasting communities that display curiosity, diversity, and loyalty? Successful brands, institutions, and movements count on five essential elements to make magic happen within their teams. What are these core principles and how do you know if your communities need work? In this talk, KiKi shares what you need to know in order to build a lasting, successful trust-based community built for today's business environment.

Key Messages:

  • Community as a competitive differentiator
  • Using community to inform content and products
  • How to cultivate trust in a community
Breakout Session
Using Snack Sized Continuing Education Offerings to Increase Engagement and Enrollment

The world has changed all around us - nowhere more so than people's attention spans. Those small but addictive screens we all carry around means we are always online, snacking on content while we're on the train or finding ourselves with a few seconds of downtime.

This new world of always-on content is both a challenge to your existing offerings and an opportunity. By mixing up your education offerings and using the latest in text and video, you can meet your members where they are - on their phones! Snack-sized CE you can increase engagement, increase enrollment for your other offerings (including your conference), and show your members that your association has their experience top of mind when you design your courses.

Key Messages:

  • See models of how learning is being delivered in new ways
  • Get the facts of mobile and video usage and how this impacts your content
  • Learn how to leverage the knowledge of your membership to build new offerings

Membership Workshop: Recruiting, Engaging, Retaining Strategies & Tactics

Presenter: Scott Oser, President, Scott Oser Associates
PART 1 (10:15 AM) - In Part 1 of this interactive and participatory event, attendees will learn, discuss, and develop the cornerstones of a strong membership strategy. They will also hear some best practices in the areas of membership recruitment, engagement, and renewal as a basis for ideas they can take back to the office and implement immediately. 

PART 2 (11:30 AM) - In Part 2, Scott continues the interactive discussion, focusing on membership renewal strategy and featuring a case study that demonstrates how one association created a strong engagement and renewal plan.

Featured Breakout Presentations

Smart Branding for Associations
Presenters: Paul Fahey, Vice President, Marketing Strategy and Lisa Barone, Chief Marketing Officer, Overit

Social Media and Modern-Day Advocacy
PresenterJosh Poupore, Corning Place Communications

Destination Trade Show Floor: Impact of Design and Engagement
Melissa Carrier, Vice President, Total Events
Shannon Licygiewicz, CEM, Director of Sales, Albany Capital Center
Jacqlene McAllister, Director of Operations & Finance, Association of School Business Officials of NY
Alex Palmer, Deputy Editor, Northstar Meetings Group 

Round Table Discussion Session
To stay competitive and relevant in the association and meetings industries, it is important to learn from others and share best practices. The round table discussion session will allow attendees to share experiences, best practices, insights, and knowledge in small groups and learn from industry peers. Everyone brings unique experience and expertise in sharing sessions!

Group topics will include areas discussed during the breakout sessions and each table will have a moderator to help keep the conversation going. Table conversations will be limited to 3 rounds of 20 minutes each. No assigned seating! Feel free to select and move to tables relevant to YOU each time the bell rings.

Registration Details
Full-Day Registration includes access to (4) four hours of interactive and engaging professional development (CAE/CMP), parking, healthy continental breakfast, coffee breaks between sessions, networking buffet lunch, and round table discussions with session speakers for a peer to peer idea exchange! 

ESSAE Members must sign in to their profiles to access the Member Rate. Guest registrations will receive the non-member rate! If you have any issues with logging into your profile, please contact us at 518-463-1755.


Century House
997 New Loudon Rd
Latham, NY 12110
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Vanessa LaClair
(518) 463-1755