Reinventing Your Revenue Strategy: How to Take the First Step

When:  Jun 24, 2025 from 11:00 AM to 11:45 AM (ET)

Free and free-flowing! This is the third conversation in a 3-part Boot Camp series designed to deliver tangible, hands-on help for associations seeking to improve your non-dues revenue strategy...and earnings. 

Do you feel overwhelmed about where to start to diversify your revenue streams? Don’t stress—we’ve got your step-by-step guide right here. This Boot Camp webinar is the perfect launchpad for your association’s revenue transformation, no matter how large or small your staff size. Discover how to identify gaps, brainstorm fresh ideas, and prioritize initiatives that align with your mission. Whether you’re reworking existing programs or starting from scratch, this session will build your confidence and point you to a tactical roadmap. Lace up your boots and take that first bold step, because even a baby step is better than not starting!

Key Takeaways:

  • Learn how to analyze your current revenue streams and identify gaps

  • Explore brainstorming techniques for revenue diversification ideas

  • Understand how to prioritize initiatives based on impact and feasibility

Barbara Armentrout of BJA Solutions for Associations will lead a conversation with Bruce Rosenthal of Bruce Rosenthal Associates, LLC and Vinnu Deshetty of Event ROI Coach.

The panel -- and we hope attendees -- will share real-life examples that have helped associations move from overwhelmed to seeing measurable progress. Like the others in the Boot Camp series, this session is for associations of all sizes, sharing pointers that can be scaled up or scaled back until they are Goldilocks' Just Right. The format is conversational and your questions and comments are welcome throughout--especially if you want to mention roadblocks that have stopped you from getting started. Baby steps will not solve all your revenue problems but you'll be amazed and energized when you get some of your own "wins."

Free to join this 45-minute conversation Tuesday, June 24 at 11 EDT. 

Location

Online Instructions:
Url: https://us06web.zoom.us/webinar/register/WN_zqkRHNpyRii5Iu5bxBy0jg
Login: You will receive your personal login when you register.
Event Image

Contact

Barbara Armentrout
(703) 475-4661
barbara@bjasolutions.com