Alexandria Brown Bag: Using Lean Innovation to Identify New Revenue Streams and Increase Member Enga

When:  Apr 19, 2018 from 11:30 AM to 1:30 PM (ET)
Associated with  Alexandria Brown Bag

Join us monthly for quality networking and FREE professional development.

This session is just one in our 'Year of marketing stars!' A must attend. Professional development focuses on customer/member relations, organizational growth, marketing strategies, branding, and social media, Supported by the American Society of Association Executives: the Center for Association Leadership, ASAE members earn CAE credit for attending.'

Aprils Session

'Using Lean Innovation to Identify New Revenue Streams and Increase Member Engagement'

  • Is your revenue flat?

  • Do your sales and marketing efforts fail to move the needle?

  • Is it getting harder to engage your members?a

'Business as usual' is over!

The traditional business model has served us well in the past. But, just in the last few years, everything has changed. The convergence of several key technology innovations has thrown the rate of change into warp speed. Even more recent technologies such as Artificial Intelligence and Machine Learning will make the current dizzying pace seem like we’re standing still.

Yet, in the midst of all this, many associations are wondering why the products and services they’ve been offering for the last 20+ years are failing to maintain, let alone increase, their revenue. Many return to their time-tested remedies - increasing investments in sales and marketing or revisding their strategic plan; only to find the results disappointing.

You can’t solve today’s problems with yesterday’s methods. It’s time for new thinking.

Attend this event and learn how to:

  • Increase customer engagement and identify new revenue streams.

  • Identify insights into the “jobs” your members and prospects are trying to do.

  • Learn to identify the obstacles faced in trying to do those jobs, how to prototype, test and deliver new solutions or messaging that you don’t spend a dime on until they're proven to be effective.

About David Schulman and Lean Innovation:

Lean Innovation is the practice of increasing customer engagement, developing new products, services and sometimes, even whole new markets using 'validated learning' - getting customer feedback quickly and often. While the traditional business model focused on finding customers (marketing and selling), Lean Innovation focuses on finding new solutions that your members are willing to pay you for.

David Schulman has been in the association technology business for over 30 years. He has conceived, launched, built and sold two technology companies. In the last five years as an association technology consultant, he has been teaching associations how to use their AMS, their Community Management Portals and their websites to continually increase member engagement. In the process, he found that when you apply Design Thinking, Lean Startup and Agile methodologies to Innovation, you create powerful tools to make you indispensable to your members. It’s not rocket science, it’s validated learning, it’s common sense.

Register today!


The Alexandria Brown Bag, founded and facilitated by Talisa Thomas-Hall, ACS ALB, is a professional networking group that meets every month on the third Thursday of the month. Our meetings begin with networking at 11:30 a.m. and a professional development session beginning at noon and ending at 1:30 p.m.

Monthly sessions are presented by experts in the fields of membership development and engagement, marketing, business development, leadership skills and communication. The events are FREE and all are welcomed to attend. Early registration is encouraged. Bring your lunch and plenty of business cards. Free onsite and street parking are available.

Celebrating 12 years of innovative professional development!

Supported by ASAE: The Center for Association Leadership

Sponsored by The Butterfly Wings Foundation

and Marketing General, Incorporated (MGI)


Marketing General Incorporated
625 North Washington Street
Alexandria, VA 22314
Event Image
Download to Your Calendar Outlook Google


Tom Madden
(703) 318-3282