In this panel discussion-style webinar, a group of membership professionals from both trade organizations and professional societies, will discuss what has worked, what hasn’t worked, tactics to finding the hook to get new members engaged, how the onboarding to activation cycle has changed since COVID-19 and what the cycle might look like post-pandemic.
Onboarding new members is a vital part of the membership lifecycle. It sets the tone for member engagement, member retention and ultimately for member recruitment as word-of-mouth recruiting can be very rewarding. But what works? Tactics vary from new member welcome email campaigns to site visits and in many cases, budget and resources drive your onboarding capabilities and tactics.
- Understand the similarities and differences in membership onboarding tactics between trade organizations and professional societies
- Learn to identify the how and what that get new members engaged
- Recognize how onboarding has changed since COVID-19 and what it might look like post-pandemic
Registration will close on Wednesday April 28th at 12pm ET
Lia Zegeye, M.S.
American Bus Association
Senior Director of Membership
Vice Chair of the Membership Professional Advisory Council
John D. Lingerfelt
Affiliation: Senior Manager, Membership – American Association for the Study of Liver Diseases (AASLD)Steven B. Shivak
Affiliation: Director of Membership – National Asphalt Pavement Association (NAPA)